Oooo this Lightroom preset is my fav! I literally use it everday! For the longest time I was looking for the perfect EVERYDAY presest to achieve the aesthetic that I was personally going for and I finally created it. It is the perfect base... it brightens, adds contrast and give you a clean look. You can of course adjust it to any photo but trust me when I say... its great! Even Sawyer uses it! :) Never forget that presets are fully adjustable so it is very simple to adjust the temp, tint and lighting.